Wellness is easy to sell. Care is harder to compare.

Coming from a medical family and working in the field of health myself, I have always been fascinated by health resorts and medical wellness programmes.

A properly selected programme can sometimes achieve results that are difficult to reproduce at home. When the choice of resort and treatment is based on a person’s individual health needs, it can significantly improve wellbeing, energy levels and quality of life, while supporting long-term health and active longevity.

I wanted to create a service where specialists could take into account the full picture — the medical expertise of each centre, the client’s individual goals and preferences, as well as the natural and climatic characteristics of the destination — and use all of this to find the programme that is truly right for each person.

As an IT specialist who works with a large number of digital services, websites and applications, I wanted to create a platform that makes finding the right health and wellness experience as easy and intuitive as possible.

I am a perfectionist by nature: I like things to work clearly, efficiently and exactly as they should. My role is to make sure that using our website feels simple, comfortable and effortless.

I am also a devoted spa enthusiast. I explore different spa concepts, thermal destinations and wellness centres around the world, constantly looking for new ideas and experiences to bring back to the team. You could say I am working towards becoming our in-house spa guru.

My priority is to build a level of service that makes our clients want to return to us again and again.

We are constantly developing our offering, discovering new destinations, health resorts, clinics and wellness centres, and building relationships with providers that can meet the needs of very different clients.

As an amateur athlete, I am also particularly interested in recovery after physical activity and in new approaches to maintaining performance and mobility. This is why I pay special attention to fitness, sports recovery and rehabilitation programmes.

Coming from the world of finance, I understand how important transparency, clarity and reliability are when people make important decisions. These are principles we aim to bring into every part of our service.

I am also a mother of a large family and a strong believer in a healthy lifestyle. Because of this, I often look at everything we create from the perspective of an ordinary woman trying to organise health, wellbeing and rest for an entire family — a partner, children and ageing parents — while managing many other responsibilities at the same time.

My goal is to help create a service that allows women and families like mine to confidently hand over the complex task of organising a health-focused trip to our team, knowing that every important detail will be taken care of.